30
Mar
09

FASHION ICON OF THE WEEK: Salvatore Ferragamo

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Salvatore Ferragamo born 1898 in Bonita became an iconic Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the enonymous company making unique hand-made footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel and cage heel. Film stars and celebrities continue to patronize his company, which has evolved into a luxury goods empire spanning the world.  Salvatore made his first pair of shoes at age nine, for his sisters to wear, young Salvatore decided that he had found his calling. He always had a passion for shoes. He studied in Naples for a year, then opened a small store based in his parent’s home. In 1914, he emigrated to Boston, where one of his brothers worked in a cowboy boot factory.

After a brief stint at the factory, Ferragamo convinced his brothers to move to California, first Santa Barbara then Hollywood. It was here that Ferragamo found success, initially opening a shop for repair and made-to-measure shoes, which soon became prized items among celebrities of the day, leading to a long period of designing footwear for the cinema. However, his thriving reputation as ‘Shoemaker to the Stars’ only partially satisfied him. He could not fathom why his shoes pleased the eye yet hurt the foot, so he proceeded to study anatomy at USC.

After spending thirteen years in the US, Ferragamo returned to Italy in 1927, this time settling in Florence. In Florence, he began to fashion shoes for the wealthiest and most powerful women of the century, from the Maharani of Cooch Behar to Eva Peron to Marilyn Monroe. In 1929, he opened a workshop in the Via Monellia, concentrating his efforts in experimenting with design, applying for patents for ornamental and utility models and some related inventions. Although he filed for bankruptcy in 1933 due to bad management and economic pressures, Ferragamo nonetheless expanded his operation during the 1950 to a workforce of around 700 expert artisans that produced 350 pairs of hand-made shoes a day.

Ferragamo was always recognized as a visionary, and his designs ranged from the strikingly bizarre objet d’art to the traditionally elegant, often serving as the main inspiration to other footwear designers of his time and beyond. Salvatore Ferragamo died in 1960 at the age of 62, but his name lives on as an international company, which has expanded its operations to include luxury shoes, bags, eyewear, silk accessories, watches, perfumes and a ready-to-wear clothing line. At his death his wife Wanda and later their six children (Fiamma, Giovanna, Fulvia, Ferruccio, Massimo and Leonardo) ran the Ferragamo company.

His most famous invention is arguably the “Cage Heel”. Fiamma (Salvatore’s eldest daughter who died in 1998) inherited her father’s inimitable talent and came up with the “Vara pumps” in 1978.

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